Cenex® brand launches new program to support local pride
The Hometown Throwdown contest encourages local pride by asking people and organizations to share what makes their hometown festivals unique.
Cenex®, the energy brand of CHS Inc., has launched Hometown Throwdown, a social-first contest encouraging local pride by asking people and organizations to share what makes their hometown festivals unique. Qualifying festivals have a chance to win up to $100,000 to bring the celebration to the next level.
Hometown Throwdown is inspired by the Cenex brand’s strong local roots and is a continuation of its long history of giving back to the communities it calls home. The brand is local to its core, with all 1,400-plus retail locations across 19 states run by members of the community.
To date, Cenex has given more than $500,000 in grants to support local communities. These efforts have helped fund more than 80 community projects, including the improvement of aging baseball fields, athletic workshops in schools, support of local food shelters and more.
“At Cenex, we have always made it a priority to celebrate and support our local communities where our valued retailers and dealers call home. This new social contest, Hometown Throwdown, does just that and so much more,” says Mimi Berlin, expert marketing and communications specialist, energy, at CHS Inc. “It highlights the unique celebrations that bring our local communities together and fosters community pride. We are excited to launch the Hometown Throwdown contest to enable consumers to celebrate the festivals that are near and dear to their hearts.”
The entry period for the competition started October 3 and runs until December 15. People and organizations can nominate their festivals by:
- Posting a photo to Facebook, Instagram (tagging @CenexStores) or TikTok (tagging @CenexStores_) and using the #PoweredLocally and #Contest hashtags
- Using the Hometown Throwdown online entry form
Once the entry period has closed, three finalists will be announced in April 2024, and voting will open. The grand-prize winner will be revealed in May 2024 and will receive $100,000 for their festival. The remaining two finalists will receive $25,000 each.
To be eligible, festivals must be run by a local chamber of commerce, municipality, downtown commission, community-oriented non-profit group or similar organization. Festivals must take place in the following states: Arkansas, Colorado, Idaho, Iowa, Illinois, Kansas, Michigan, Minnesota, Montana, Missouri, Nebraska, North Dakota, Oklahoma, Oregon, South Dakota, Texas, Washington, Wisconsin and Wyoming.
Learn more about Hometown Throwdown, along with further details about entry requirements and restrictions.