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Cooperative COVID-19 response tool kit

In this time of uncertainty, we’re all putting the well-being of our employees, owners, customers and communities first. As the COVID-19 pandemic evolves, we’re committed to connecting cooperatives with resources that can assist their efforts to operate safely and communicate with clarity and compassion.

The CHS team will work to update these resources to provide you with new resources and sample materials as they may become available. Please contact your CHS representative if you have questions or requests for additional support.

Together – as farmers, ranchers, cooperatives and other essential ag businesses – we will maintain the vital production system that feeds the world.

In challenging times, people want to know what steps you are taking to protect them, how you will respond to the situation and how you will meet their needs for essential products and services. As the COVID-19 pandemic evolves, be sure to communicate to your primary audiences regularly, particularly when there are new developments, such as a change in business processes for employees or customers. Use the communication checklist to track your planning progress.

In a situation as complex as COVID-19, it’s essential to prioritize communication to your employees, owners and customers. Keep in mind there will be others in your community who may also need specific information. Use the audience assessment tool to help determine who you need to reach, their concerns and tools you can use to connect with them.

Downloadable resources:

In addition to important information about business operations, communication should include core messages that reflect your organization’s values and commitment to your customers, owners, employees and community. Use the talking points and FAQ examples listed below to build your cooperative’s core messages. This tool kit includes templates for a variety of situations and audiences that you can adapt to suit your business needs.

COVID-19 communication best practices

  • Demonstrate that you have a plan
  • Remember what matters to your audience
  • Be timely
  • Use existing communication tools
  • Match communication tools to audiences
  • Keep messages consistent to all audiences
  • Stay connected with local officials first responders and law enforcement
  • Communicate regularly
  • Deliver communication from known and trusted sources
  • Be as transparent as possible

Downloadable resources:

Resources to help manage stress in rural America

CHS cares about rural health and well-being. Check these state-by-state resources.

Find resources