CHS Brand guide cover
Representing CHS
How to describe CHS
Brand personality
Brand tone and style
Style
Style (continued)
Brand elements
The CHS logo (continued)
Typography
Typography usage
Color palettes
Color bars
Color bars (continued)
Brand imagery
Imagery
Imagery (continued)
Photography
Photography placement
Charts and graphs
Infographics
Icons
Brand in use
Presentations
Stationary and templates
Business cards
Email signature
Company sign-off
Brand in style
Branded merchandise
Branded apparel
Meetings, events and trade shows
Brand on site
CHS facilities exterior brand standards
CHS facilities exterior brand standards (continued)
CHS facilities exterior brand standards (continued)
CHS facilities interior brand standards
Company fleet graphics
CHS ag retail branding
CHS ag retail branding (continued)
Back cover