Cenex®, the energy brand of CHS Inc., has launched its new multi-channel brand campaign, “Here for What’s Ahead™.” The campaign reinforces Cenex’s commitment to anticipating customer needs, while delivering dependable energy solutions and convenience offerings that keep people moving ahead.
Cenex launches new multi-channel brand campaign
“Here for What’s Ahead™” highlights Cenex’s commitment to reliable energy solutions and convenience store experiences that keep customers moving
Feb 9, 2026
The campaign introduces Ruby, a friendly, approachable character who embodies the trusted and optimistic spirit of Cenex. She represents qualities that make Cenex a reliable partner for customers everywhere. Her presence reinforces the brand’s promise to anticipate needs and keeps people moving forward with confidence.
“Here for What’s Ahead” highlights Cenex’s promise to make every stop easy and enjoyable. Whether customers are fueling up, grabbing snacks, or taking a quick break, Cenex delivers quality fuel, well-stocked shelves, and clean facilities, ensuring a positive experience every time.
The campaign underscores Cenex’s role in supporting a variety of industries by delivering advanced energy solutions that keep agriculture, fleet and construction operations moving forward. From premium fuels to high-performance lubricants and propane, Cenex helps businesses stay productive, efficient and ready for what’s next.
“Cenex is proud to be a reliable partner for communities and businesses,” said Erin Wroge, senior director of energy marketing at CHS, Inc. “This campaign reflects our forward-thinking approach and our promise to prepare customers for what’s ahead. We’re excited to bring that promise to life through our brand character, Ruby.”
“Here for What’s Ahead” will appear across TV, radio, social media, digital, out-of-home marketing and various other channels.
For more information and to meet Ruby, visit cenex.com and follow us on Facebook, Instagram, TikTok and YouTube.
About Cenex
Cenex (www.cenex.com), the energy brand of CHS Inc., provides high-quality refined fuels to more than 1,000 communities in 19 states. Consumers depend on Cenex fuels, lubricants, propane and renewable energy products to power homes, businesses and communities.
About CHS Inc.
CHS Inc. (www.chsinc.com) creates connections to empower agriculture. As a leading global agribusiness and the largest farmer-owned cooperative in the United States, CHS serves customers in 65 countries. We provide critical crop inputs, market access and risk management services that help farmers feed the world. Our diversified agronomy, grains, foods and energy businesses recorded revenues of $35.5 billion in fiscal year 2025. CHS is committed to reducing our impact on the planet, finding and developing new solutions in agriculture and energy, and investing in ways to build a better future for our owners, customers, employees and communities.
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